GLP‑1 strategy shaped by the patients you want to reach

Advisory from two obesity care advocates who hear from patients every day, for teams who want their products, messaging and programs to land with people on GLP‑1s.

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Patient insight and community voice

Know how people on GLP‑1s will react before you launch, publish or change course.

What patients are asking about, struggling with and looking for right now
How your product, program or claim is likely to land with the GLP‑1 community
A patient-advocate review of your patient-facing materials before they go out

GLP‑1 marketing strategy

Position your brand for people on GLP‑1 medications.

Messaging and positioning that matches how patients talk about treatment
Affiliate and partner program strategy for the GLP‑1 space
Go-to-market planning for launches aimed at people on GLP‑1s

Your strategic advisors

Two obesity care advocates who pair patient trust with years of brand and go-to-market experience.

Kim Carlos

Cofounder & CMO

15+ years in product marketing and go-to-market strategy in regulated industries. Host and executive producer of The Plus SideZ, a top 1% podcast worldwide.

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Amanda Bonello

Cofounder & CEO

ACE-certified health coach and GLP‑1 brand consultant. Founder of GLP‑1 Studio and the GLP‑1 Collective, a nonprofit working for affordable access to GLP‑1 medications.

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